Started these for the boys and I yesterday. Will update any benefits I notice in a couple of weeks. I tried them about eight months ago but Jack wouldn't eat them. Yesterday they loved them, ate them up like candy. Maybe because I don't give them candy. They're little strawberry flavored gel caps that look like round vitamin E supplements. I thought I'd have to cut them open and spread the oil on rice bread with honey but they really don't taste fishy and the boys love them. "Balls are yummy!!!" (that's what she said).